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Topics are covered in this notes.
- LESSON 1: AD CAMPAIGN
- LESSON 2: AD ENDOWMENT
- LESSON 3: AD MEDIA
- LESSON 4: ADVERTISING COPY
- LESSON 5: ADVERTISING AGENCY
- LESSON 6: EVALUATION OF ADVERTISING EFFECTIVENESS
- LESSON 7: INTRODUCTION TO ADVERTISING
- LESSON 8: MESSAGES AND CREATIVITY IN ADVERTISING
- LESSON 10: RELATIONSHIPS AND COMPENSATION OF ADVERTISING
AGENCIES - LESSON 11: SETTING OF ADVERTISING OBJECTIVES
- LESSON 12: SOCIAL AND ECONOMIC ASPECTS OF ADVERTISING
- LESSON 13: TYPES OF ADVERTISING
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